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#072 / Flush
A man exits a bathroom stall and heads to the sink. The man next to him remarks sarcastically, “Those toilets are made to flush, buddy.” The first man turns and stares at the complainer as the automatic switch activates and flushes.
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Importance – Part 3
Colgate’s overall strategy was simple: Reduce product output, eliminate unnecessary research and production divisions, narrow focus to gum and toothbrush sanitation. Thomas was tasked with overseeing natural enamel cleansing research and development, and besides feeling completely out of his depth, he was elated that his company and the people in charge were willing to give…
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#012 / Cereal
Board room, posters of cereal mascots line walls, everything is upbeat and bright. Mid-1900’s. Well-dressed executives sit at table. Man enters room with large pad of drawing paper and an easel. Dave: Gentlemen, I’d like to introduce our new cereal line. I don’t have much to show of the cereal, but we are able to…
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Importance – Part 2
Thomas hunched dejectedly at his desk, nervously pinching a pencil between his fingers and waiting for the board meeting to adjourn. He knew now his boldness was not acceptable, and soon he would be fired from his job at the Colgate facility. His research would be forgotten. He would never see his coworkers again.
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Importance – Part 1
In the space of a single day, Thomas Selwick catapulted the modern world of hygienics into a frenzied hysteria.