The minds at Apple are some of the smartest in the world. People with incredible experience and knowledge, who know how to do their jobs efficiently. Honestly, it’s been that way for a very long time, and I hope it continues in that direction.
But have you noticed something different over the last few years? How the products are getting stale, and the innovation is dropping. You hear about profits and shareholders and quarterly earnings a lot, but rarely about a revolutionary product that will change how people use technology. When Apple released the Watch, it was after Pebble and Android already had a set of products out, and honestly, it’s not that great. The iPad Pro is literally just a bigger iPad, and a Microsoft Surface competitor. The Macs aren’t changing desktop or mobile computing at all, only adding gimmicky features no one cares about. Even their flagship product, the iPhone, is losing it’s cool. Jonny Ive, for all his genius, can’t fix the stagnate, bland design standard being set.
Remember when Apple used to brag about the designers running the show? Well, now the accountants are, and look what’s happening. They’ve peaked, and if nothing changes soon, it’ll be all downhill from here.
So I have a solution. There are brilliant, visionary young minds all over the country who are capable of managing teams of people without needing to do everything. There are people who can predict the future of technology, who can realize revolutionary new products and gadgets years ahead of anyone (or have the knack of realizing them at the best possible time). Apple needs another Steve Jobs in the driver’s seat. It’s not insensitive, or impossible. It’s just good business.
If Apple knows what’s good for it, they’ll start hunting for a kid with big plans, massive motivation, a great eye for design, the ability to get a team of people working together, and sometimes an inclination to steal, discredit, abuse, and piss off the people who work with them. I’d suggest starting in Hollywood, with all the young people who wanted to be film directors but feel like making way more money.
You’re welcome, Apple. I just solved all of your problems with a blog post.
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