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{"id":1661,"date":"2016-06-15T23:17:57","date_gmt":"2016-06-16T06:17:57","guid":{"rendered":"http:\/\/matt.chimen.to\/?p=1661"},"modified":"2023-04-20T03:59:10","modified_gmt":"2023-04-20T03:59:10","slug":"corporate-identity","status":"publish","type":"post","link":"https:\/\/blog.mattchimento.com\/professional\/2016\/06\/corporate-identity\/","title":{"rendered":"Corporate Identity"},"content":{"rendered":"

When I design for myself, the requirements are simple: Make sure I like it, and make sure it works. <\/p>\n

But designing and building a website for a company, especially one with a pretty established brand identity, is a way bigger task. This probably deserves a longer post, but between procrastinating and trying to finish the other stories and posts I’ve already started writing, it will have to wait for another day. <\/p>\n","protected":false},"excerpt":{"rendered":"

When I design for myself, the requirements are simple: Make sure I like it, and make sure it works.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[908,8],"tags":[1593,1188,1594,234,879],"class_list":["post-1661","post","type-post","status-publish","format-standard","hentry","category-journal","category-professional","tag-branding","tag-company","tag-corporate","tag-design","tag-website"],"jetpack_publicize_connections":[],"yoast_head":"\nCorporate Identity - Of Psychology and Psychosomatics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mattchimento.com\/professional\/2016\/06\/corporate-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Identity - 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