Corporate Identity - Of Psychology and Psychosomatics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mattchimento.com\/professional\/2016\/06\/corporate-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Identity - Of Psychology and Psychosomatics\" \/>\n<meta property=\"og:description\" content=\"When I design for myself, the requirements are simple: Make sure I like it, and make sure it works.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mattchimento.com\/professional\/2016\/06\/corporate-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"Of Psychology and Psychosomatics\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-16T06:17:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-20T03:59:10+00:00\" \/>\n<meta name=\"author\" content=\"mattchimento\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mattchimento\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.mattchimento.com\/professional\/2016\/06\/corporate-identity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mattchimento.com\/professional\/2016\/06\/corporate-identity\/\"},\"author\":{\"name\":\"mattchimento\",\"@id\":\"https:\/\/blog.mattchimento.com\/#\/schema\/person\/2e096e21933497d5ac55ec0cd6dd6ce2\"},\"headline\":\"Corporate Identity\",\"datePublished\":\"2016-06-16T06:17:57+00:00\",\"dateModified\":\"2023-04-20T03:59:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.mattchimento.com\/professional\/2016\/06\/corporate-identity\/\"},\"wordCount\":74,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.mattchimento.com\/#organization\"},\"keywords\":[\"branding\",\"company\",\"corporate\",\"design\",\"website\"],\"articleSection\":[\"Journal\",\"Professional\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.mattchimento.com\/professional\/2016\/06\/corporate-identity\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mattchimento.com\/professional\/2016\/06\/corporate-identity\/\",\"url\":\"https:\/\/blog.mattchimento.com\/professional\/2016\/06\/corporate-identity\/\",\"name\":\"Corporate Identity - 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When I design for myself, the requirements are simple: Make sure I like it, and make sure it works. <\/p>\n

But designing and building a website for a company, especially one with a pretty established brand identity, is a way bigger task. This probably deserves a longer post, but between procrastinating and trying to finish the other stories and posts I’ve already started writing, it will have to wait for another day. <\/p>\n","protected":false},"excerpt":{"rendered":"

When I design for myself, the requirements are simple: Make sure I like it, and make sure it works.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[908,8],"tags":[1593,1188,1594,234,879],"class_list":["post-1661","post","type-post","status-publish","format-standard","hentry","category-journal","category-professional","tag-branding","tag-company","tag-corporate","tag-design","tag-website"],"jetpack_publicize_connections":[],"yoast_head":"\nCorporate Identity - Of Psychology and Psychosomatics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mattchimento.com\/professional\/2016\/06\/corporate-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Identity - 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