Did anyone notice the tiny detail that Apple has started using for its environmental promotion?
I first noticed it in the new Liam robot announcement video in yesterday’s keynote. Okay, so it’s really not super important– just a little design choice that helps give a visual representation of the company’s intentions….oh. Okay. I guess that’s kinda, just…a logo?
This itty bitty green color fill on the iconic Apple logo’s leaf tells an amazing story, and instantly brands Apple as an environmentally-friendly company. They didn’t add red to the rest, or make the leaf bigger, or spell out “Save Mother Gaia” underneath it. All they did was color the leaf green. Boom. Instant branding.
They can use this logo variant in print, film (see above), web, and basically anywhere they’re trying to advertise the company’s dedication to recycling. It’s a genius graphic design decision, one that may seem obvious now, but was probably fraught with meetings and executive decisions. I approve of this choice, and hope that my future designs include similar, clever branding.
Leave a Reply